Category: Innovation

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Zoho on holiday email campaigns and here are some tips to enhance your email marketing or content game during the holiday season. Steps Evaluate your contact engagement Test your contacts to understand if they are interested in your content. Send a pre-holiday campaign… Continue reading Last Minute Holiday Email Campaign Mastery

Pearl recently attended a webinar from Trend Hunter on how to innovate in an era of AI. Here is our take. Overall AI represents a significant and transformative shift in our lives and work, evoking a range of emotions from fear to excitement. We should adopt a readiness mindset and explore the benefits it can… Continue reading How To Innovate In An Era Of AI – Pearl’s Take On Trend Hunter AI Trends

Pearl recently reviewed Trendhunter trends on AI and here is our take. AI Support Trend – Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset and can deliver instant answers to any related question to any number of customers at a time. This… Continue reading Pearl Innovation and Strategy Design – Take on AI Trends

Pearl Strategy and Innovation Design recently reviewed this research and here is our take. Holiday Shopping is now here. Overall While inflation may be easing up, shoppers are not feeling out of the woods quite yet. According to research firm Numerator, half of consumers expect inflationor a potential economic slowdown to impact their 2023 holiday… Continue reading Holiday Shopping – Price Wars

Pearl recently reviewed the Mintel Global Food and Drink Trends 2024 report and here are our insights. 1)   Trust the Process Consumers value processed foods for tradition, health, and naturalness (e.g., stone-ground flour, cold-pressed oil). Clear communication on packaging and labels becomes crucial for informed choices. Brands should highlight processing benefits (nutrition, sustainability) and actively… Continue reading Mintel Global Food and Drink Trends 2024

Pearl reviewed the recent Mintel Trends on Wellness Pragmatists. Here is our take. The overall picture and brands that are performing well. Overall Consumers and Customers are looking for solutions that provide physical and mental health benefits. They want products that work faster and integrate into their current routines. Using AI or Data collection can… Continue reading Wellness Pragmatists – Pearl’s Take on Mintel Trends

Pearl recently reviewed the Mintel Global Trends report and here are our insights. Overall After several years of change, COVID-19, economic instability, and political unrest many of us are uncertain of the future. There are 3 trends to be considered moving forward: 1)   Being Human In a world of technological revolution, we all need emotion… Continue reading Mintel Global Trends – Pearl Strategy and Innovation Design’s Take

Pearl Strategy and Innovation recently reviewed the Euromonitor Trends Research and this is our prospective. About AI AI technology can improve efficiency, but more importantly, can improve our daily lives through personalization and consumer or customer experience. Chat CPT reached 100 million users within two months of launch. The fastest-growing consumer application in history. Consumers… Continue reading Generative AI – Pearl Strategy’s Take on AI Technology

Pearl reviewed the recent trends from Mintel and here is our take. Overall Consumers want to take their mind off the everyday stressors, relief from the real world, and a break away from the mundane. They are looking for delightful distractions to uplift their emotions, feel good moments. Brands can play a role in this… Continue reading Delightful Distractions

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Mintel.  Here are our key insights. Overall Key Themes Creativity Entrepreneurship Sustainability Health These are the highlighted brands and themes : 1) Crayola Exploring kids creativity Leveraging colour Developing children’s self-expression A source of entertainment for kids and family 2) Pickle Renting out… Continue reading Mintel North America Trends – Pearl’s Perspective