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The Ozempic Effect

Pearl Strategy and Innovation Design recently attended the webinar hosted by Food Canada where experts shared the effect of Ozempic and other weight-loss drugs on trends and innovation of the food industry. Here is our take on it.

The Integration of AI Through Three Phases of Research Process

Pearl Strategy and Innovation Design recently attended the webinar hosted by Knit where experts shared the benefits of leveraging AI in every phase of the research process. Here is our take on it.

Grocery Retailers are Going Green

Pearl Strategy and Innovation Design Inc recently reviewed Mintel information on grocery retailers adopting more environment-friendly practices and here is our take on it.

Health & Wellness in Canada – Part 4

Pearl’s Health & Wellness study explores consumer’s top food brands and retail channels.

Health & Wellness in Canada

wellbeing and healthy lifestyle concept, yoga background

Health and wellness in Canada is always evolving, leading to a growing demand for innovative products and services that support the well-being of Canadians. To understand the health and wellness attitudes, opinions, and actions of Canadians we surveyed 1,000 adults, covering a mix of different genders, and provinces. If you have insights, strategy or innovation… Continue reading Health & Wellness in Canada

Health & Wellness in Canada – Part 3

Group Of Mature Men And Women In Class At Outdoor Yoga Retreat

What role does technology play in Canadians’ health and wellness lifestyle?

Health & Wellness in Canada – Part 2

Part 2 of our health and wellness deep dive explores products, services, and changes in food consumption.

Health & Wellness in Canada – Part 1

Fitness background with bottle of water, apple, dumbbells and sport shoes on wooden table

This infographic explores Canadians’ top goals and priorities for health and wellness.

Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Pearl recently attended a webinar from Ipsos on the consumption culture compass framework exploring how our eating habits are changing. Here is our take. Overall  For businesses to succeed, it’s vital to understand and adapt to the various factors shaping consumer behavior and meet the ever-changing preferences of different customer groups. Generations and life experiences… Continue reading Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Last Minute Holiday Email Campaign Mastery

New email notification concept for business e-mail communication and digital marketing. Inbox, receiving electronic message alert. Business people, email in virtual screen. Internet technology.

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Zoho on holiday email campaigns and here are some tips to enhance your email marketing or content game during the holiday season. Steps Evaluate your contact engagement Test your contacts to understand if they are interested in your content. Send a pre-holiday campaign… Continue reading Last Minute Holiday Email Campaign Mastery