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Grocery Retailers are Going Green

Pearl Strategy and Innovation Design Inc recently reviewed Mintel information on grocery retailers adopting more environment-friendly practices and here is our take on it.

The Year Ahead – Visions of the Future

Pearl Strategy and Innovation Design recently attended the webinar hosted by IPSOS where a global panel of experts discussed public opinion, global trends, and scenario planning. Six key questions were addressed, covering topics such as the economy, populism, conflict, climate change, work dynamics and population change.

How to Pass the Baton: Integrating Marketing & Sales for Predictable Revenue

Pearl Strategy and Innovation Design recently attended the webinar hosted by Little Bird Marketing on integrating marketing and sales departments for predicting future revenues.

Health & Wellness in Canada

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Health and wellness in Canada is always evolving, leading to a growing demand for innovative products and services that support the well-being of Canadians. To understand the health and wellness attitudes, opinions, and actions of Canadians we surveyed 1,000 adults, covering a mix of different genders, and provinces. If you have insights, strategy or innovation… Continue reading Health & Wellness in Canada

Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Pearl recently attended a webinar from Ipsos on the consumption culture compass framework exploring how our eating habits are changing. Here is our take. Overall  For businesses to succeed, it’s vital to understand and adapt to the various factors shaping consumer behavior and meet the ever-changing preferences of different customer groups. Generations and life experiences… Continue reading Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Last Minute Holiday Email Campaign Mastery

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Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Zoho on holiday email campaigns and here are some tips to enhance your email marketing or content game during the holiday season. Steps Evaluate your contact engagement Test your contacts to understand if they are interested in your content. Send a pre-holiday campaign… Continue reading Last Minute Holiday Email Campaign Mastery

How To Innovate In An Era Of AI – Pearl’s Take On Trend Hunter AI Trends

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Pearl recently attended a webinar from Trend Hunter on how to innovate in an era of AI. Here is our take. Overall AI represents a significant and transformative shift in our lives and work, evoking a range of emotions from fear to excitement. We should adopt a readiness mindset and explore the benefits it can… Continue reading How To Innovate In An Era Of AI – Pearl’s Take On Trend Hunter AI Trends

Pearl Innovation and Strategy Design – Take on AI Trends

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Pearl recently reviewed Trendhunter trends on AI and here is our take. AI Support Trend – Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset and can deliver instant answers to any related question to any number of customers at a time. This… Continue reading Pearl Innovation and Strategy Design – Take on AI Trends

Holiday Shopping – Price Wars

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Pearl Strategy and Innovation Design recently reviewed this research and here is our take. Holiday Shopping is now here. Overall While inflation may be easing up, shoppers are not feeling out of the woods quite yet. According to research firm Numerator, half of consumers expect inflation or a potential economic slowdown to impact their 2023… Continue reading Holiday Shopping – Price Wars

Mintel Global Food and Drink Trends 2024

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Pearl recently reviewed the Mintel Global Food and Drink Trends 2024 report and here are our insights. 1)   Trust the Process Consumers value processed foods for tradition, health, and naturalness (e.g., stone-ground flour, cold-pressed oil). Clear communication on packaging and labels becomes crucial for informed choices. Brands should highlight processing benefits (nutrition, sustainability) and actively… Continue reading Mintel Global Food and Drink Trends 2024