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The Evolution of Qualitative Data: Embracing Diversity, Method-styles, Specialization, and Speed

Pearl Strategy and Innovation Design recently attended the webinar hosted by QualCore where experts shared the importance of evolving alongside qual, keeping up-to-date with the growth, and seeing how it has changed with excitement about what’s in store. Here is our take on it.

Solving the Research Dilemma: AI and Advanced Methods Revolutionize Discovery and Efficiency

Pearl Strategy and Innovation Design recently attended the webinar hosted by Quantilope where experts shared the importance of AI and recommendations on how to implement it into consumer research. Here is our take on it.

The 4 Biggest Areas of AI: The Innovation of the Innovation Industry

Pearl Strategy and Innovation Design recently attended the webinar hosted by Knit where experts uncover the four biggest areas that AI will reshape within the innovation industry. Here is our take on it.

2024 Consumer Trends

Pearl Strategy and Innovation Design recently attended the webinar hosted by Euromonitor where experts shared top lifestyle and digital consumer trends projected for 2024. Here is our take on it.

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Grocery Retailers are Going Green

Pearl Strategy and Innovation Design Inc recently reviewed Mintel information on grocery retailers adopting more environment-friendly practices and here is our take on it.

The Year Ahead – Visions of the Future

Pearl Strategy and Innovation Design recently attended the webinar hosted by IPSOS where a global panel of experts discussed public opinion, global trends, and scenario planning. Six key questions were addressed, covering topics such as the economy, populism, conflict, climate change, work dynamics and population change.

How to Pass the Baton: Integrating Marketing & Sales for Predictable Revenue

Pearl Strategy and Innovation Design recently attended the webinar hosted by Little Bird Marketing on integrating marketing and sales departments for predicting future revenues.

Health & Wellness in Canada

wellbeing and healthy lifestyle concept, yoga background

Health and wellness in Canada is always evolving, leading to a growing demand for innovative products and services that support the well-being of Canadians. To understand the health and wellness attitudes, opinions, and actions of Canadians we surveyed 1,000 adults, covering a mix of different genders, and provinces. If you have insights, strategy or innovation… Continue reading Health & Wellness in Canada

Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Pearl recently attended a webinar from Ipsos on the consumption culture compass framework exploring how our eating habits are changing. Here is our take. Overall  For businesses to succeed, it’s vital to understand and adapt to the various factors shaping consumer behavior and meet the ever-changing preferences of different customer groups. Generations and life experiences… Continue reading Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Last Minute Holiday Email Campaign Mastery

New email notification concept for business e-mail communication and digital marketing. Inbox, receiving electronic message alert. Business people, email in virtual screen. Internet technology.

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Zoho on holiday email campaigns and here are some tips to enhance your email marketing or content game during the holiday season. Steps Evaluate your contact engagement Test your contacts to understand if they are interested in your content. Send a pre-holiday campaign… Continue reading Last Minute Holiday Email Campaign Mastery