Pearl Strategy

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who we are

who we are


Our diverse and talented team of insight, innovation and strategy experts collaboratively identify new opportunities for growth.

Origin Story

Our story

Professional Associations


Members of the Canadian Marketing Association


Member of Qualitative Research Consultants Association


Member of Insight

Member of Green

Member of Green
Book Events

Team Members


Susan Weaver

Managing Director Strategy
& Innovation

With a strong passion for strategy and ideas, Susan has a reputation for making things happen. Sheleads innovation at Pearl, is a Riva trained moderator, ICA trained facilitator and is trained in Business Design from Rotman School of Business.
Before starting Pearl Susan honed her strategy and innovation skills in sales, marketing and innovation roles at Johnson & Johnson, SmithKline Beecham and Kellogg’s.
John Chan

John Chan

Managing Director Strategy
& Insights

John is a big-picture thinker with a side order of analytics. His decades of experience include sales, marketing, innovation, and strategic planning at several Tier 1 CPG companies. He has a knack for making complex issues simple and is an experienced moderator and ethnographer.
John honed his strategic acumen in roles at Cadbury, Frito Lay and Kellogg’s.