“Pearl Strategy is a trusted innovation research partner for our company as we focus on bringing the right consumer products to market for Canadians. Pearl’s strategic, consumer-centric approach enabled us to uncover key insights and opportunities that directly address our specific objectives, while their business perspective and
experience assures us that they can work within our timelines and that they have our best interests in
mind. That we are able to leverage Pearl for both concept development and validation allows us to move quickly and confidently in our rapidly changing market.”

-Director Consumer Insights, Tim Hortons