Pearl recently attended a webinar from Trend Hunter on how to innovate in an era of AI. Here is our take.
Overall
AI represents a significant and transformative shift in our lives and work, evoking a range of emotions from fear to excitement. We should adopt a readiness mindset and explore the benefits it can offer to organizations.
Current Scenario
- AI represents a big shift in the way we live and work and the uncertainty surrounding its future impact generates a mix of fear, excitement, curiosity and readiness.
- We should adopt a mindset of readiness when exploring AI because the potential changes in the next decade could be as impactful as the shifts brought about by fire, agriculture and electricity.
- AI has undergone big changes, becoming a powerful force with broad applications and its impact is felt not only on a global scale but also in everyday scenarios, such as education.
- Unlike the past when AI was a more abstract concept, today it has become realistic, accessible and impactful, particularly for non-developers.
- The accessibility of AI tools is demonstrated through instances like Wix’s AI, which can generate entire websites for specific purposes.
- AI tools empower individuals to leverage AI for creative and practical purposes. However, it also raises ethical concerns, particularly regarding the potential misuse of AI-generated content for fraudulent activities in various domains, from social media influencers to artistic creations.
What’s Next
- Organizations should come up with practical strategies to build buy-in for AI initiatives, encouraging individuals and teams to embrace AI, experiment with it and ultimately recognize its potential benefit.
- The affordability and accessibility of ChatGPT make it a future-proof, cost-effective and high-return investment.
- Each member needs to understand how to “paddle” in the AI landscape, not limited to developers or specific teams.
- Exploring specific AI examples within one’s industry can be motivating to get everyone on board.
- five-level self-assessment framework for AI learning
- Level 0 – for AI beginners and includes setting up a ChatGPT account.
- Level 1 – Deeply working with ChatGPT.
- Level 2 – playing with plugins to enhance your experience – available in ChatGPT for extra cost.
- Level 3 – for companies – be sure you understand AI and its benefits before investing in AI-based tools.
- Level 4 – Coding AI – applicable if you consider scenarios like accelerated AI development, increased AI focus from competitors, or new players entering your market using AI shortcuts.
Implications – Organizations need to approach AI strategically, encouraging a culture of readiness, ethical considerations and understanding.
If you want insights, strategy or innovation connect with us at pearl-strategy.ca or Susan Weaver at 416-908-2446.
Source: Trend Hunter, December 2023 webinar
