Author: pearlstrategy

Pearl recently attended a webinar from Ipsos on the consumption culture compass framework exploring how our eating habits are changing. Here is our take. Overall  For businesses to succeed, it’s vital to understand and adapt to the various factors shaping consumer behavior and meet the ever-changing preferences of different customer groups. Generations and life experiences… Continue reading Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Zoho on holiday email campaigns and here are some tips to enhance your email marketing or content game during the holiday season. Steps Evaluate your contact engagement Test your contacts to understand if they are interested in your content. Send a pre-holiday campaign… Continue reading Last Minute Holiday Email Campaign Mastery

Pearl recently attended a webinar from Trend Hunter on how to innovate in an era of AI. Here is our take. Overall AI represents a significant and transformative shift in our lives and work, evoking a range of emotions from fear to excitement. We should adopt a readiness mindset and explore the benefits it can… Continue reading How To Innovate In An Era Of AI – Pearl’s Take On Trend Hunter AI Trends

Pearl recently reviewed Trendhunter trends on AI and here is our take. AI Support Trend – Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset and can deliver instant answers to any related question to any number of customers at a time. This… Continue reading Pearl Innovation and Strategy Design – Take on AI Trends

Pearl Strategy and Innovation Design recently reviewed this research and here is our take. Holiday Shopping is now here. Overall While inflation may be easing up, shoppers are not feeling out of the woods quite yet. According to research firm Numerator, half of consumers expect inflationor a potential economic slowdown to impact their 2023 holiday… Continue reading Holiday Shopping – Price Wars

Pearl recently reviewed the Mintel Global Food and Drink Trends 2024 report and here are our insights. 1)   Trust the Process Consumers value processed foods for tradition, health, and naturalness (e.g., stone-ground flour, cold-pressed oil). Clear communication on packaging and labels becomes crucial for informed choices. Brands should highlight processing benefits (nutrition, sustainability) and actively… Continue reading Mintel Global Food and Drink Trends 2024

Pearl reviewed the recent Mintel Trends on Wellness Pragmatists. Here is our take. The overall picture and brands that are performing well. Overall Consumers and Customers are looking for solutions that provide physical and mental health benefits. They want products that work faster and integrate into their current routines. Using AI or Data collection can… Continue reading Wellness Pragmatists – Pearl’s Take on Mintel Trends