Pearl Strategy and Innovation Design recently attended the webinar hosted by IPSOS where a global panel of experts discussed public opinion, global trends, and scenario planning. Six key questions were addressed, covering topics such as the economy, populism, conflict, climate change, work dynamics and population change.
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Category: Trends
Trends for 2024 – Pearl’s Take
Pearl recently reviewed a study from Trend Hunter, exploring trends for 2024. Here is our take. Overall Technology focused – education. Culinary interest – adventure and resourcefulness. Millennial target focus – focus more on experience. Wealth Accessibility – Gen X and for their children sharing learning and skills. Technology focused Helping students concentrate. Hybrid learning… Continue reading Trends for 2024 – Pearl’s Take
Pearl’s POV on Hershey’s Kitchen
We checked out the new Hershey’s Kitchen in downtown T.O. Here is our assessment: The Experience The store was bright, fun, and smelled delicious! The storefront was covered in giant cookie decals, which were hard to miss, and the inside featured a “Life is Sweet” burst of candy with the Hershey’s name. They made the… Continue reading Pearl’s POV on Hershey’s Kitchen
Pearl’s Top 3 Picks: Consumer Trends for 2020
Trend Watching just released five emerging consumer trends for 2020. Below we call out our top 3 picks and provide examples of products and services that support their forecast. Green Pressure Consumers are moving from eco-status to eco-shame in 2020. Eco-consumption will become less about the status of opting in, and more about the shame… Continue reading Pearl’s Top 3 Picks: Consumer Trends for 2020
CMA Insights – 5 Key Takeaways
Pearl attended the CMA Insights Morning Event yesterday. Today we are sharing with you some of our favourite insights. 1. Performance of an ad in a secondary market is mostly dependent on brand development and cultural variables. Never assume you can transfer an ad between Canada & the US without giving it a gut check.… Continue reading CMA Insights – 5 Key Takeaways
Pearl’s Top 5 Trend Picks 2019
Mintel’s Global Trend report highlighted a number of interesting global consumer trends. Below we will review our top 5 picks, provide examples of products or services that are delivering well to these trends and complimentary insights from work we’ve done at Pearl. Total Wellbeing Consumers continue to evolve in their definitions of health… Continue reading Pearl’s Top 5 Trend Picks 2019
What We’re Reading This Summer
We recently attended Rotman School of Management’s Lifelong Learning Conference and left with a pile of books we can’t wait to dig into. Four titles set to challenge our creativity, expand our views on innovation and help us understand the opportunity technology provides us. Quirky: The Remarkable Story of the Traits, Foibles, and Genius… Continue reading What We’re Reading This Summer
7 Emerging Food Trends
We asked consumers about 7 emerging food trends and here’s what they said. In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across… Continue reading 7 Emerging Food Trends
3 Standout Retail Trends
Pearl reviewed TrendWatching’s report “Trends Reshaping Retail in 2019 and Beyond” and we’ve picked our favourites along with the implications for marketers. 1. Magic Point of Sale Smartphones aren’t going anywhere, in fact consumers continue to expect more from their mobile experience. Personal assistants and smart speakers continue to advance. Consumers dependence on their mobile… Continue reading 3 Standout Retail Trends
What Do The 2018 SIAL Innovation Winners Have In Common?
We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won for their respective innovative qualities listed above,… Continue reading What Do The 2018 SIAL Innovation Winners Have In Common?