Pearl recently reviewed a study from Trend Hunter, exploring trends for 2024. Here is our take.
Overall
- Technology focused – education.
- Culinary interest – adventure and resourcefulness.
- Millennial target focus – focus more on experience.
- Wealth Accessibility – Gen X and for their children sharing learning and skills.
Technology focused
- Helping students concentrate.
- Hybrid learning environments at school or at home.
- Eliminating distractions and procrastination from outside sources
- Refining motor skills while helping filter out background noise, especially for kids who are under 10.
Culinary Interest
- Instructional cooking activities have become more popular among parents and children.
- Easy and useful skills to cook at home and engage with family members.
- Tech is a big part of this, looking up recipes online, Google, Tik Tok or YouTube.
Millennials Target
- More likely to quit their jobs.
- Economic disillusionment.
- Burnout.
- Uncertain future perception.
Wealth Accessibility
- Gen X focuses on building generational wealth.
- Intentional focus and including other family members to help them to learn how to build wealth for their financial future.
- Children focused apps that allow them to understand their financial future.
- Family friendly financial E- learning experiences.
Implications: Depending on your organizational strategic goals and objectives, lean into these trends to drive business growth.
If you want insights, strategy or innovation connect with us at pearl-strategy.ca or Susan Weaver at 416-908-2446.
Source: Trend Hunter, 2024
