Pearl Strategy

IPSOS GLOBAL 2024 TRENDS 

Pearl attended a webinar where IPSOS experts shared the societal and consumer trends that shaped 2024. Here is our take on it.

Grocery Innovations Canada 2024

Pearl attended the October 2024 Grocery Innovations Canada Tradeshow in Toronto to identify the top food & beverage trends and check out the new product innovation behind these trends. Here is our take on it.

The Ozempic Effect

Pearl Strategy and Innovation Design recently attended the webinar hosted by Food Canada where experts shared the effect of Ozempic and other weight-loss drugs on trends and innovation of the food industry. Here is our take on it.

The Integration of AI Through Three Phases of Research Process

Pearl Strategy and Innovation Design recently attended the webinar hosted by Knit where experts shared the benefits of leveraging AI in every phase of the research process. Here is our take on it.

Solving the Research Dilemma: AI and Advanced Methods Revolutionize Discovery and Efficiency

Pearl Strategy and Innovation Design recently attended the webinar hosted by Quantilope where experts shared the importance of AI and recommendations on how to implement it into consumer research. Here is our take on it.

Grocery Retailers are Going Green

Pearl Strategy and Innovation Design Inc recently reviewed Mintel information on grocery retailers adopting more environment-friendly practices and here is our take on it.

The Year Ahead – Visions of the Future

Pearl Strategy and Innovation Design recently attended the webinar hosted by IPSOS where a global panel of experts discussed public opinion, global trends, and scenario planning. Six key questions were addressed, covering topics such as the economy, populism, conflict, climate change, work dynamics and population change.

How to Pass the Baton: Integrating Marketing & Sales for Predictable Revenue

Pearl Strategy and Innovation Design recently attended the webinar hosted by Little Bird Marketing on integrating marketing and sales departments for predicting future revenues.

Health & Wellness in Canada

wellbeing and healthy lifestyle concept, yoga background

Health and wellness in Canada is always evolving, leading to a growing demand for innovative products and services that support the well-being of Canadians. To understand the health and wellness attitudes, opinions, and actions of Canadians we surveyed 1,000 adults, covering a mix of different genders, and provinces. Want more insights, strategy and innovation? connect… Continue reading Health & Wellness in Canada

Consumption Culture Compass – Pearl’s Take on Ipsos Trends

Pearl recently attended a webinar from Ipsos on the consumption culture compass framework exploring how our eating habits are changing. Here is our take. Overall  For businesses to succeed, it’s vital to understand and adapt to the various factors shaping consumer behavior and meet the ever-changing preferences of different customer groups. Generations and life experiences… Continue reading Consumption Culture Compass – Pearl’s Take on Ipsos Trends