Pearl Strategy and Innovation Design recently attended the webinar hosted by Insights Association where experts explained how Gen Z has changed how marketing works and why brands need to rethink the traditional marketing funnel. Here is what we found.
Category: Innovation
Blog 1: Economic Confidence of Canadians: How Are They Feeling Financially?
Pearl reviewed the Top 2025 Global Consumer Trends from Euromonitor International and here is our take on it.
GLOBAL CONSUMER TRENDS 2025
Pearl reviewed the Top 2025 Global Consumer Trends from Euromonitor International and here is our take on it.
IPSOS GLOBAL 2024 TRENDS
Pearl attended a webinar where IPSOS experts shared the societal and consumer trends that shaped 2024. Here is our take on it.
Grocery Innovations Canada 2024
Pearl attended the October 2024 Grocery Innovations Canada Tradeshow in Toronto to identify the top food & beverage trends and check out the new product innovation behind these trends. Here is our take on it.
The Ozempic Effect
Pearl Strategy and Innovation Design recently attended the webinar hosted by Food Canada where experts shared the effect of Ozempic and other weight-loss drugs on trends and innovation of the food industry. Here is our take on it.
The Integration of AI Through Three Phases of Research Process
Pearl Strategy and Innovation Design recently attended the webinar hosted by Knit where experts shared the benefits of leveraging AI in every phase of the research process. Here is our take on it.
Solving the Research Dilemma: AI and Advanced Methods Revolutionize Discovery and Efficiency
Pearl Strategy and Innovation Design recently attended the webinar hosted by Quantilope where experts shared the importance of AI and recommendations on how to implement it into consumer research. Here is our take on it.
Grocery Retailers are Going Green
Pearl Strategy and Innovation Design Inc recently reviewed Mintel information on grocery retailers adopting more environment-friendly practices and here is our take on it.
The Year Ahead – Visions of the Future
Pearl Strategy and Innovation Design recently attended the webinar hosted by IPSOS where a global panel of experts discussed public opinion, global trends, and scenario planning. Six key questions were addressed, covering topics such as the economy, populism, conflict, climate change, work dynamics and population change.