Category: Strategy

As Canadians have met their survival needs and stocked up on essentials, they are now adapting to life at home – working, school, cooking, exercise and entertainment. Canadians are developing new rituals, habits and rewiring their behaviours, some of which will last beyond the COVID-19 pandemic. Similarly, brands also need to adapt to survive. For… Continue reading Planning For a Post COVID-19 World

“Companies that ‘think’ they are doing well are more likely to be disrupted” We attended Trend Hunter’s Innovating Through Chaos webinar and summarized their 6 patterns of opportunity, which can be used to adapt and innovate in this time of chaos. The following examples illustrate how businesses have innovated through the current COVID-19 crisis. Acceleration… Continue reading Innovating Through Chaos – Trend Hunter

We attended Dynata’s Global Trend Webinar on April 2, 2020 to hear the latest findings in consumer attitudes and behaviour in response to the COVID-19 pandemic. Below are our key takeaways and implications: The Economy Consumer concerns for the economy are increasing, especially at the global level. The report shows they are worried twice as… Continue reading Consumer Attitudes and Behaviours in Response to Covid-19 Insights

Wave 1: Hoarding. We are in the middle of Wave 1, (and perhaps starting Wave 2) which involves the hoarding of products and the abundance of needs from consumers driven by both fear and the reality of the crisis     Wave 2: The “Almost” Normal. As the hoarding begins to abate (enough of the toilet paper… Continue reading 4 Waves Of Change Are Coming To Grocery Retail In The Wake Of The Coronavirus Outbreak

With the continuing dynamic situation with COVID- 19 food and beverage buying behaviours are changing. See our Top 5 Insights here. 1.There is a decrease in brand loyalty as consumers try new brands due to the low stock environment.     2.Centre store sales are booming with quarantine orders in place, consumers move to shelf… Continue reading 5 Consumer Spending Shifts driven by COVID-19

We’ve reviewed the Global Wellness Summit’s list of the Top 10 Future of Wellness Trends of 2020 and pulled out key insights along side findings from our 2020 Health & Wellness in Canada study. This is part 1 of our 3 part blog series exploring these trends. Focused Shift From Sleep To True Circadian Health… Continue reading Pearl’s “Take” on Future Wellness Trends

Euromonitor International’s Top 10 Consumer Trends for 2020 report forecasts ten trends that they expect to have a significant impact on the coming year. Below we pull out our Top 5 picks from their report and provide examples of products or services that further support their hypotheses. Inclusion For All – Disabilities in the spotlight… Continue reading Our Top 5 Picks- from Euromonitor’s Consumer Trends Report