Category: Strategy

Pearl Strategy and Innovation recently reviewed the Euromonitor Trends Research and this is our prospective. About AI AI technology can improve efficiency, but more importantly, can improve our daily lives through personalization and consumer or customer experience. Chat CPT reached 100 million users within two months of launch. The fastest-growing consumer application in history. Consumers… Continue reading Generative AI – Pearl Strategy’s Take on AI Technology

Pearl reviewed the recent trends from Mintel and here is our take. Overall Consumers want to take their mind off the everyday stressors, relief from the real world, and a break away from the mundane. They are looking for delightful distractions to uplift their emotions, feel good moments. Brands can play a role in this… Continue reading Delightful Distractions

Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Mintel.  Here are our key insights. Overall Key Themes Creativity Entrepreneurship Sustainability Health These are the highlighted brands and themes : 1) Crayola Exploring kids creativity Leveraging colour Developing children’s self-expression A source of entertainment for kids and family 2) Pickle Renting out… Continue reading Mintel North America Trends – Pearl’s Perspective

In the coming year, consumers will boldly embrace personalized flavours and colours, pushing traditional boundaries to explore new tastes and aesthetics. This will encourage innovation across all product categories, driven by the desire for sensory delight and diverse health options. Pearl reviewed the 2024 Flavour and Colour Outlook and summarized the top trends for you…… Continue reading 2024 Flavour and Colour Outlook – Pearl Insights

Pearl Strategy and Innovation Design recently attended this conference. Below are some of the top insights and implications we are sharing with you to help you design your business growth.   Overall We are moving from a transactional relationship with consumers and customers. Key success factors are understanding the consumer and customer, understanding the competition,… Continue reading Canadian Chain Restaurant Industry Review – Pearl Insights

Innovation is challenging, no question about it. It requires vision, process, best practices, a team, and most importantly, alignment with company strategy. The Path The Role of the Innovation Director or Chief Innovation Director Set the direction of the innovation strategy aligned with the strategy. Oversee initiatives within the organization. Ensure that the organization remains… Continue reading Building an Innovation Toolbox

TikTok is a short-form video hosting service that allows users to make homemade videos for others to see. It is a form of social media but has differences from others. Mostly the target ranges in age of 16 to 24 years old. TikTok can be a source of brand experience – the use of video… Continue reading The Rise and Rise of TikTok

Pearl recently attended the Fast Company Innovation Festival. Here are the insights. ChatGTP Data driven technology Using language Adaption real time Generation of personas ImplicationsAmplifies the quality of responses and conversations. Getting to the point fast Using tech Asking the right questions EffectivenessDeep insight into human behaviour Want more insights, strategy and innovation? connect with… Continue reading ChatGTP

Pearl recently attended the Fast Company Innovation Festival. Here are the insights. Health and Taste Happy Candy – a brand naturally flavoured. Low calories, plant based, fiber and low sugar. Tastes great. Protein and Energy BTR Nation – energy bars with plant protein, zero added sugar, and real ingredients.Energy is especially important for kids who… Continue reading New Innovation Ideas

Trend hunter presented some interesting insights about Eco and Sustainability. Pearl is capturing the insights here. In Store Recycling Brands particularly in the cosmetics industry prioritizing recycling Consumers are increasingly becoming more conscious of climate crisis and waste Sustainable Subscriptions Brands are curating lifestyle boxes that are eco friendly but more sustainable Sustainable Packaging Grocery… Continue reading Eco and Sustainability Insights