Pearl Strategy and Innovation Design Inc. recently attended a webinar hosted by Mintel. Here are our key insights.
Overall Key Themes
- Creativity
- Entrepreneurship
- Sustainability
- Health
These are the highlighted brands and themes :
1) Crayola
- Exploring kids creativity
- Leveraging colour
- Developing children’s self-expression
- A source of entertainment for kids and family
2) Pickle
- Renting out the latest styles and fashion trends
- Door-to-door delivery
- Earn an income
3) The Farmer’s Dog
- Fresh Dog food
- Vet approved
- Simple yet delicious food
4) Atomo Coffee
- No coffee beans
- Handcrafted
- Natural ingredients
- No planet impact
5) Pandora
- Lab grown diamonds
- High-quality standards
- Made by skilled artisans
Implications: If you embrace any of these trends you can drive brand or innovation growth.
If you want insights, strategy or innovation connect with us at pearl-strategy.ca or Susan Weaver at 416-908-2446.
Source: Mintel Global Consumer Trends North America, November, 2023
