Category: Innovation

Pearl’s Takeaways – New Era of Consumerism Euromonitor, in a recent seminar, highlighted a number of interesting emerging areas of growth, and changing demographics that represent opportunities for organizations. Below you will find a summary of the opportunity areas and examples of products/services that are targeting these areas. Seniors or Ageing Population Many countries are… Continue reading Pearl’s Takeaways – New Era of Consumerism

Building a Successful Brand Strategy by Understanding Product Claims Consumers attitudes and behaviours are changing rapidly, much due to the COVID-19 pandemic.  More consumers are now shopping online, and with much more frequency, than prior to the pandemic. And they are using online data to access product benefits and attributes to make their brand choice.… Continue reading Building a Successful Brand Strategy by Understanding Product Claims

McKinsey & Company predicted the “next normal” of organizations that will follow the COVID-19 crisis. Below is a summary of predictions that range from minor to drastic degrees of change:     Implications: Determine the appropriate degree of change required by your organization to successfully achieve its business challenge. Align your organization configuration to enable… Continue reading The Next Normal of Organizations

The Next Normal of Consumer Behaviour McKinsey & Company predicted the “next normal” of consumer behaviours that will follow the COVID-19 crisis. We’ve summarized their top 10 predictions below: 1. Shifts in loyalty: baskets will evolve as consumers adapt to changes in availability, explore new health attributes, and try/retry brands. Implications: Promote health & wellness… Continue reading The Next Normal for Consumers

As Canadians have met their survival needs and stocked up on essentials, they are now adapting to life at home – working, school, cooking, exercise and entertainment. Canadians are developing new rituals, habits and rewiring their behaviours, some of which will last beyond the COVID-19 pandemic. Similarly, brands also need to adapt to survive. For… Continue reading Planning For a Post COVID-19 World

“Companies that ‘think’ they are doing well are more likely to be disrupted” We attended Trend Hunter’s Innovating Through Chaos webinar and summarized their 6 patterns of opportunity, which can be used to adapt and innovate in this time of chaos. The following examples illustrate how businesses have innovated through the current COVID-19 crisis. Acceleration… Continue reading Innovating Through Chaos – Trend Hunter

We attended Dynata’s Global Trend Webinar on April 2, 2020 to hear the latest findings in consumer attitudes and behaviour in response to the COVID-19 pandemic. Below are our key takeaways and implications: The Economy Consumer concerns for the economy are increasing, especially at the global level. The report shows they are worried twice as… Continue reading Consumer Attitudes and Behaviours in Response to Covid-19 Insights