Everyone knows strategy is important. But many feel uncomfortable making strategic decisions because it’s based on something unknown – the future. At Pearl, we use strategic frameworks to bring more clarity, confidence and commitment to strategic decisions. One of our favourite frameworks is the Business Matrix. This framework can be applied to a diverse range… Continue reading Increasing Clarity, Confidence and Commitment to Strategic Choices
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Author: pearlstrategy
Design Thinking Made Easy
Design Thinking, simply put, is a “human centered” methodology or approach to innovation. At its very core it is about developing empathy for the end user of a product or service so you understand them and designing a solution that will solve a problem. Anyone can do Design Thinking. Here is a 4 step process… Continue reading Design Thinking Made Easy
Use Design Thinking and Solve Your Shopper Marketing Challenges
Increasingly, we are all coming to the realization that historical methods are becoming less effective at generating new possibilities for growth in this era of disruption. We frequently hear our client partners say “we want new approaches and techniques to solve our shopper marketing challenges.” At Pearl, Design Thinking has been an effective approach to… Continue reading Use Design Thinking and Solve Your Shopper Marketing Challenges
What We’re Reading This Summer
We recently attended Rotman School of Management’s Lifelong Learning Conference and left with a pile of books we can’t wait to dig into. Four titles set to challenge our creativity, expand our views on innovation and help us understand the opportunity technology provides us. Quirky: The Remarkable Story of the Traits, Foibles, and Genius… Continue reading What We’re Reading This Summer
7 Emerging Food Trends
We asked consumers about 7 emerging food trends and here’s what they said. In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across… Continue reading 7 Emerging Food Trends
How to Become an Intrapreneur
There is lots of talk about entrepreneurship these days, yet what about intrapreneurship? There are lots of large organizations with legacy brands that are currently at a crossroads. Add value to your organization by using principles of entrepreneurialism and make a big impact inside your very own company. An intrapreneur is someone who has an… Continue reading How to Become an Intrapreneur
3 Standout Retail Trends
Pearl reviewed TrendWatching’s report “Trends Reshaping Retail in 2019 and Beyond” and we’ve picked our favourites along with the implications for marketers. 1. Magic Point of Sale Smartphones aren’t going anywhere, in fact consumers continue to expect more from their mobile experience. Personal assistants and smart speakers continue to advance. Consumers dependence on their mobile… Continue reading 3 Standout Retail Trends
7 Steps to Creating a Great Customer Experience
Pearl attended the CMA Cx event in Toronto on May 8th that focused on how to optimize the customer experience. We’d like to share our key takeaways. Key Takeaways Make customer experience the accountability of everyone in the organization Share a single view of the customer Align customer experience strategy with brand strategy Build strong… Continue reading 7 Steps to Creating a Great Customer Experience
What Do The 2018 SIAL Innovation Winners Have In Common?
We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won for their respective innovative qualities listed above,… Continue reading What Do The 2018 SIAL Innovation Winners Have In Common?
Pearl’s Top Trend Picks and How They Relate to Health & Wellness
TrendHunter Report highlighted a number of themes that aligned with findings from our Health & Wellness in Canada Study. Below we will review our top 5 picks for Health & Wellness related trends and discuss their fit with the Canadian consumer. 1. Wellness Cocktails In our health & wellness study we found that 70% of… Continue reading Pearl’s Top Trend Picks and How They Relate to Health & Wellness