Category: Strategy

Mintel presented some interesting insights about GEN Z. Pearl is capturing the key insights here. Overall Brought up in an era of technological change has had a big impact on attitudes and behaviour. Coming of age, social media, has magnified the social, economic and political changes of our time. 4 FACTS ABOUT GEN Z Dissatisfaction… Continue reading 4 Facts About Gen Z Consumers & the Opportunities They Present for Brands

Pearl attended the Quirks research conference recently and here are our key takeaways. Growing your Research Network A lot of consolation on the supplier side, many large companies acquiring small companies, especially the non traditional types. The opportunity is to drive deeper relationships with your survey pool building on trust and transparency- that makes respondents… Continue reading Uncovering and Solving Gaps for Innovation

“Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. – HBR, September 2018, Christensen, Hall, Dillon and Duncan   Jobs to be done sits at the intersection of human needs, external forces and category consumption. At Pearl, we will design a research activity guide with direct and projective techniques that… Continue reading Jobs To Be Done

Pearl’s Takeaways – New Era of Consumerism Euromonitor, in a recent seminar, highlighted a number of interesting emerging areas of growth, and changing demographics that represent opportunities for organizations. Below you will find a summary of the opportunity areas and examples of products/services that are targeting these areas. Seniors or Ageing Population Many countries are… Continue reading Pearl’s Takeaways – New Era of Consumerism

Building a Successful Brand Strategy by Understanding Product Claims Consumers attitudes and behaviours are changing rapidly, much due to the COVID-19 pandemic.  More consumers are now shopping online, and with much more frequency, than prior to the pandemic. And they are using online data to access product benefits and attributes to make their brand choice.… Continue reading Building a Successful Brand Strategy by Understanding Product Claims

McKinsey & Company predicted the “next normal” of organizations that will follow the COVID-19 crisis. Below is a summary of predictions that range from minor to drastic degrees of change:     Implications: Determine the appropriate degree of change required by your organization to successfully achieve its business challenge. Align your organization configuration to enable… Continue reading The Next Normal of Organizations

The Next Normal of Consumer Behaviour McKinsey & Company predicted the “next normal” of consumer behaviours that will follow the COVID-19 crisis. We’ve summarized their top 10 predictions below: 1. Shifts in loyalty: baskets will evolve as consumers adapt to changes in availability, explore new health attributes, and try/retry brands. Implications: Promote health & wellness… Continue reading The Next Normal for Consumers