Archives: Casestudies

Created a marketing strategy and plan. Business Challenge Elte introduced a new retail concept for a younger cohort Elte Mkt. A year after launch, they wanted to accelerate the rate of growth with a more targeted and effective marketing strategy and plan. Solution Provided a consumer segmentation that identified their priority target customer, brand positioning,… Continue reading Elte Market

Delivered an ethnic portfolio strategy.   Business Challenge Clorox identified Chinese and South Asians as potential areas for growth but needed a strategy roadmap and plans.   Solution Leveraging qualitative focus groups and ethnography in Toronto and Vancouver, we developed a portfolio strategy, consumer target profiles and brand positioning for the Chinese and South Asian… Continue reading Clorox

Created an innovation strategy, priority innovation platforms and new product pipeline to drive growth for Loblaws brands. Business Challenge Loblaws was interested in creating sustainable innovation that could have application across multiple Loblaws brands and categories. Solution In several cross functional workshops, we identified consumer opportunity areas and innovation platforms where Loblaws could source growth.… Continue reading Loblaws

Created a category strategy, brand positioning, new product pipeline and marketing plan priorities for lunch.   Business Challenge Tim Hortons wanted to grow its lunch business by driving reappraisal among two priority consumer targets. Goal was to find a way to change consumers perception of Tim Hortons from a lunch default to a lunch destination.… Continue reading Tim Horton’s

Created a portfolio strategy to address a growth opportunity in one of Campbell’s priority categories.   Business Challenge Campbell’s was interested in driving growth by addressing a growing consumer trend. Previous attempts to grow in this opportunity area were only partially successful.   Solution We explored consumer attitudes and behaviours related to the opportunity area… Continue reading Campbell’s

Created a company strategy to accelerate growth in the Canadian market. Business Challenge Moms Brands distribution in Canada was limited, however they were gaining some consumer traction. The company’s cross functional leadership team wanted to understand the growth opportunities and actions required to scale their business in Canada. Solution In a workshop with cross functional… Continue reading Mom Brands