Created an innovation strategy, priority innovation platforms and new product pipeline to drive growth for Loblaws brands.
Loblaws was interested in creating sustainable innovation that could have application across multiple Loblaws brands and categories.
In several cross functional workshops, we identified consumer opportunity areas and innovation platforms where Loblaws could source growth. In the final workshop, the team generated new product ideas for the priority innovation platforms.
Together we generated over 200+ ideas to support the Loblaws innovation pipeline, enough to support a 3 year rolling calendar of innovation.