Pearl Strategy

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Delivered an ethnic portfolio strategy.


Business Challenge

Clorox identified Chinese and South Asians as potential areas for growth but needed a strategy roadmap and plans.



Leveraging qualitative focus groups and ethnography in Toronto and Vancouver, we developed a portfolio strategy, consumer target profiles and brand positioning for the Chinese and South Asian consumer segments.



Clorox has launched a number of initiatives against both targets including: innovation, communication and promotion.

Other Case Studies

Mom Brands

Created a company strategy to accelerate growth in the Canadian market. Business Challenge Moms Brands

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Created a portfolio strategy to address a growth opportunity in one of Campbell’s priority categories.

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Tim Horton’s

Created a category strategy, brand positioning, new product pipeline and marketing plan priorities for lunch.

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