Pearl Strategy

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Elte Market

Elte Market

Created a marketing strategy and plan.

Business Challenge

Elte introduced a new retail concept for a younger cohort Elte Mkt. A year after launch, they wanted to accelerate the rate of growth with a more targeted and effective marketing strategy and plan.


Provided a consumer segmentation that identified their priority target customer, brand positioning, media priorities and opportunities to enhance the in-store experience.


Other Case Studies

Mom Brands

Created a company strategy to accelerate growth in the Canadian market. Business Challenge Moms Brands

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Created a portfolio strategy to address a growth opportunity in one of Campbell’s priority categories.

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Tim Horton’s

Created a category strategy, brand positioning, new product pipeline and marketing plan priorities for lunch.

Read More

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