Pearl Strategy

Campbell’s

Campbells

Created a portfolio strategy to address a growth opportunity in one of Campbell’s priority categories.

 

Business Challenge

Campbell’s was interested in driving growth by addressing a growing consumer trend. Previous attempts to grow in this opportunity area were only partially successful.

 

Solution

We explored consumer attitudes and behaviours related to the opportunity area and defined need states. We assessed the performance of Campbell’s and competitive brands in each need state. We developed a portfolio strategy by prioritizing need states for growth, setting priority brands for each need state, creating the brand positioning and innovation opportunities.

 

Results

We developed a portfolio strategy and marketing priorities that will deliver future growth.

Other Case Studies

Mom Brands

Created a company strategy to accelerate growth in the Canadian market. Business Challenge Moms Brands

Read More
Campbells

Campbell’s

Created a portfolio strategy to address a growth opportunity in one of Campbell’s priority categories.

Read More
TimHortons1

Tim Horton’s

Created a category strategy, brand positioning, new product pipeline and marketing plan priorities for lunch.

Read More

Subscribe to our Blog

As a Pearl newsletter subscriber, you’ll be the first to receive our most up-to-date thinking on strategy, innovation and insights designed to help you succeed.