More and more shoppers are doing their purchasing both in-store and online channels and they are not mutually exclusive. Online food shopping, in particular, is still at the early stages in Canada, but definitely growing. Growth in technology is helping to move along adoption. Your organization needs to win online and in-store. Consider online as… Continue reading Adapting Your Innovation Strategy To The E-Commerce Reality
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Author: pearlstrategy
Pearl’s Top Picks from SIAL 2019
Pearl attended the 2019 SIAL Tradeshow in Toronto on May 1st and 2nd to check out the new products entering the market and to understand food and beverage trends. Below are Pearl’s top innovation themes and product picks from this year’s show. 1. Keto Friendly The Keto diet has been on the rise with a… Continue reading Pearl’s Top Picks from SIAL 2019
2019 Canadians’ Perspectives on Health & Wellness – 3 Part Blog Series
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food, beverages and OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and… Continue reading 2019 Canadians’ Perspectives on Health & Wellness – 3 Part Blog Series
2019 Canadians’ Perspectives on Health & Wellness – Part 3
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food, beverages and OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness behaviours and… Continue reading 2019 Canadians’ Perspectives on Health & Wellness – Part 3
2019 Canadians’ Perspectives on Health & Wellness – Part 2
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages and in OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness… Continue reading 2019 Canadians’ Perspectives on Health & Wellness – Part 2
2019 Canadians’ Perspectives on Health & Wellness – Part 1
In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages and in OTC. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness… Continue reading 2019 Canadians’ Perspectives on Health & Wellness – Part 1
CMA Insights – 5 Key Takeaways
Pearl attended the CMA Insights Morning Event yesterday. Today we are sharing with you some of our favourite insights. 1. Performance of an ad in a secondary market is mostly dependent on brand development and cultural variables. Never assume you can transfer an ad between Canada & the US without giving it a gut check.… Continue reading CMA Insights – 5 Key Takeaways
KraftHeinz Lost its Way. Why?
It’s time we got back to the business of building brands. After hearing that KraftHeinz stock lost 28% of its value, let’s hope that we’re done with deep cost cutting as the primary driver of value creation. Let’s get back to the business of building brands with great ideas and innovation. It’s obvious, many… Continue reading KraftHeinz Lost its Way. Why?
Picking a Lane on Innovation
Canadian consumers are more willing than ever to try innovation. And more than ever, innovation has become a key driver of growth for companies. But where do you start on your journey? Having the right inputs and stimuli are critical to “picking your lane” on innovation. Its starts with identifying the right opportunities that can… Continue reading Picking a Lane on Innovation
Pearl’s Top 5 Trend Picks 2019
Mintel’s Global Trend report highlighted a number of interesting global consumer trends. Below we will review our top 5 picks, provide examples of products or services that are delivering well to these trends and complimentary insights from work we’ve done at Pearl. Total Wellbeing Consumers continue to evolve in their definitions of health… Continue reading Pearl’s Top 5 Trend Picks 2019