Pearl Strategy

Eco and Sustainability Insights

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Trend hunter presented some interesting insights about Eco and Sustainability. Pearl is capturing the insights here. In Store Recycling Brands particularly in the cosmetics industry prioritizing recycling Consumers are increasingly becoming more conscious of climate crisis and waste Sustainable Subscriptions Brands are curating lifestyle boxes that are eco friendly but more sustainable Sustainable Packaging Grocery… Continue reading Eco and Sustainability Insights

4 Facts About Gen Z Consumers & the Opportunities They Present for Brands

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Mintel presented some interesting insights about GEN Z. Pearl is capturing the key insights here. Overall Brought up in an era of technological change has had a big impact on attitudes and behaviour. Coming of age, social media, has magnified the social, economic and political changes of our time. 4 FACTS ABOUT GEN Z Dissatisfaction… Continue reading 4 Facts About Gen Z Consumers & the Opportunities They Present for Brands

Uncovering and Solving Gaps for Innovation

Pearl attended the Quirks research conference recently and here are our key takeaways. Growing your Research Network A lot of consolation on the supplier side, many large companies acquiring small companies, especially the non traditional types. The opportunity is to drive deeper relationships with your survey pool building on trust and transparency- that makes respondents… Continue reading Uncovering and Solving Gaps for Innovation

Jobs To Be Done

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“Job” is shorthand for what an individual really seeks to accomplish in a given circumstance. – HBR, September 2018, Christensen, Hall, Dillon and Duncan   Jobs to be done sits at the intersection of human needs, external forces and category consumption. At Pearl, we will design a research activity guide with direct and projective techniques that… Continue reading Jobs To Be Done

Pearl’s Takeaways – New Era of Consumerism

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Pearl’s Takeaways – New Era of Consumerism Euromonitor, in a recent seminar, highlighted a number of interesting emerging areas of growth, and changing demographics that represent opportunities for organizations. Below you will find a summary of the opportunity areas and examples of products/services that are targeting these areas. Seniors or Ageing Population Many countries are… Continue reading Pearl’s Takeaways – New Era of Consumerism

Building a Successful Brand Strategy by Understanding Product Claims

Building a Successful Brand Strategy by Understanding Product Claims Consumers attitudes and behaviours are changing rapidly, much due to the COVID-19 pandemic.  More consumers are now shopping online, and with much more frequency, than prior to the pandemic. And they are using online data to access product benefits and attributes to make their brand choice.… Continue reading Building a Successful Brand Strategy by Understanding Product Claims

Pearl’s Top 3 Picks November Lifestyle Trends

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Trendhunter highlighted a number of interesting lifestyle trends for the month of November. We’ve matched our favourite picks with some of the Post Covid themes from our last blog. 1. Multi Functional Home Solutions LeGanz ’FLEXELL’ helps amateur or advanced athletes train from the comfort of home or even outdoors with ease. Working out from… Continue reading Pearl’s Top 3 Picks November Lifestyle Trends

Pearl’s Picks – Top 3 Post Pandemic Trends

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Trendhunter highlighted a number of interesting Post Pandemic Trends in a recent online conference- The Future Festival World Summit. Trendhunter noted that in past pandemics similar trends occurred, yet the context around the trend is different today. The most notable trends that result in a Post Pandemic era are: Money– Conflict with Extreme Wealth Class–… Continue reading Pearl’s Picks – Top 3 Post Pandemic Trends

Pearl’s Picks – Top 3 Consumer Trends for 2021

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Euromonitor highlighted a number of interesting global consumer trends for 2021. Below we review our top 3 picks and provide examples of companies, products or services that are delivering well against these trends. 1. Build Better Back Consumers are demanding that companies care beyond revenues and profit. Protecting the health and interest of the greater… Continue reading Pearl’s Picks – Top 3 Consumer Trends for 2021

The Next Normal of Organizations

McKinsey & Company predicted the “next normal” of organizations that will follow the COVID-19 crisis. Below is a summary of predictions that range from minor to drastic degrees of change:     Implications: Determine the appropriate degree of change required by your organization to successfully achieve its business challenge. Align your organization configuration to enable… Continue reading The Next Normal of Organizations