Category: Strategy

To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours.

This is the 4th of a 4 Part blog series from our Health & Wellness in Canada study. Our goal is to inspire you with insights that help grow your brands.

To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across ages, genders and provinces, in English and French Canada, to understand their health & wellness attitudes and behaviours.

This is the 3rd of a 4 Part blog series that will introduce our Health & Wellness in Canada study. We hope you’ll find some insight that will lead to growth opportunities for your business.

To understand how Canadians are feeling and acting on their personal health and wellness we surveyed a national representative sample of 1,000 Canadian adults to get the full picture.

This is the 2nd of a 4 Part blog series that will introduce our Health & Wellness in Canada study.

Pearl Strategy and Innovation Design recently attended the webinar hosted by the Insights Association where the experts explore how participants perceive research today and what researchers can do to build trust and boost participation. Here is what we learned and are doing to optimize the experience of our research participants.

To understand how Canadians are feeling and acting on their personal health and wellness we surveyed a national representative sample of 1,000 Canadian adults to get the full picture.

This is the 1st of a 4 Part blog series from our Health & Wellness in Canada study.

Pearl Strategy and Innovation Design recently attended the webinar hosted by the Insights Association where experts shared how Gen Z and multicultural audiences (Hispanic, Black, and Asian Americans) are reshaping the media landscape, particularly in social media, streaming platforms, and influencer culture. Here is what we found.

Pearl Strategy and Innovation Design recently attended the webinar hosted by Leger where experts shared how North Americans think and feel about food – It goes beyond buying habits to understand emotional, practical, and cultural drivers of food choices.

A recent episode of Dragon’s Den featuring actor Simu Liu sparked a heated discussion about cultural authenticity in food branding. The controversy centered on a boba tea brand that did not explicitly reference the drink’s Taiwanese origins on its packaging. We asked Canadians how they feel about cultural representation in food branding. Our survey revealed some striking insights about the value of acknowledging the cultural roots behind brands.