Category: Strategy

A recent episode of Dragon’s Den featuring actor Simu Liu sparked a heated discussion about cultural authenticity in food branding. The controversy centered on a boba tea brand that did not explicitly reference the drink’s Taiwanese origins on its packaging. We asked Canadians how they feel about cultural representation in food branding. Our survey revealed some striking insights about the value of acknowledging the cultural roots behind brands.

As Canada’s food landscape continues to evolve, Pearl asked Canadian consumers how cultural influences impact their perceptions and purchases of food & beverage brands.

As economic conditions continue to shift, Pearl asked Canadians how they are adjusting their shopping habits for grocery, confectionery and snack purchases and here is what they said.

Amid the current environment of mixed economic sentiment, Pearl asked Canadians how they are planning to spend their money and here is what they said.

Pearl Strategy and Innovation Design recently attended the webinar hosted by Mintel where experts shared insights on global ice cream trends. Here is our take on it.

Pearl Strategy and Innovation Design recently attended the webinar hosted by Mintel where experts shared insights on how consumer’s spending habits have changed and stay skeptical, despite being financially better off in 2024. Here is our take on it.

Pearl Strategy and Innovation Design recently attended the webinar hosted by Mintel where experts and analysts shared the five particularly interesting trends for brands to pay attention to now and in the years ahead. Here is our take on it.