Pearl attended the AMA Annual CMO Series event yesterday and here are our Top 5 Takeaways from the informative CMO panel discussion: Great marketers are great problem solvers The most disruptive brands are obsessed with addressing customer needs and pain points. They leverage data and insights to define a relevant customer problem to solve. … Continue reading Pearl Strategy’s Key Takeaways from the AMA CMO Event
Category: Innovation
Pearl’s Top 3 Consumer Trend Picks Relating to Health & Wellness
Euromonitor recently released their 2019 Global Consumer Trends Report. Below we will review our top 3 picks and integrate them with insights from our 2019 Health & Wellness in Canada study. You can download the 2019 Health & Wellness in Canada study here. Growing Focus on Mental Well-being In Euromonitor’s global study, over 60% of… Continue reading Pearl’s Top 3 Consumer Trend Picks Relating to Health & Wellness
Adapting Your Innovation Strategy To The E-Commerce Reality
More and more shoppers are doing their purchasing both in-store and online channels and they are not mutually exclusive. Online food shopping, in particular, is still at the early stages in Canada, but definitely growing. Growth in technology is helping to move along adoption. Your organization needs to win online and in-store. Consider online as… Continue reading Adapting Your Innovation Strategy To The E-Commerce Reality
KraftHeinz Lost its Way. Why?
It’s time we got back to the business of building brands. After hearing that KraftHeinz stock lost 28% of its value, let’s hope that we’re done with deep cost cutting as the primary driver of value creation. Let’s get back to the business of building brands with great ideas and innovation. It’s obvious, many… Continue reading KraftHeinz Lost its Way. Why?
Picking a Lane on Innovation
Canadian consumers are more willing than ever to try innovation. And more than ever, innovation has become a key driver of growth for companies. But where do you start on your journey? Having the right inputs and stimuli are critical to “picking your lane” on innovation. Its starts with identifying the right opportunities that can… Continue reading Picking a Lane on Innovation
7 Steps to Creating a Great Customer Experience
Pearl attended the CMA Cx event in Toronto on May 8th that focused on how to optimize the customer experience. We’d like to share our key takeaways. Key Takeaways Make customer experience the accountability of everyone in the organization Share a single view of the customer Align customer experience strategy with brand strategy Build strong… Continue reading 7 Steps to Creating a Great Customer Experience
What Do The 2018 SIAL Innovation Winners Have In Common?
We reviewed the top 2018 SIAL Innovation Grand Prize winners. Pea Pops Roasted green pea snack INNOVATIVE QUALITIES: Technology, Manufacturing process, Marketing positioning, Merchandising Kitchen & LOVE Ready-To-Eat Vegan Meals INNOVATIVE QUALITIES: Recipe, Ingredients, Packaging Crickstart Cricket based protein bars. INNOVATIVE QUALITIES: Recipe, Ingredients While they all won for their respective innovative qualities listed above,… Continue reading What Do The 2018 SIAL Innovation Winners Have In Common?
Use Design Thinking and Solve Your Toughest Business Challenges
Increasingly, we are all coming to the realization that using historical methods is not working to generate new possibilities in this era of disruption. We hear our client partners when they say “we want new approaches or techniques to solve our business challenges.” We have found Design Thinking an effective approach that has had successful… Continue reading Use Design Thinking and Solve Your Toughest Business Challenges
What is Business Design About Anyway?
There is a lot of discussion about Business Design these days. Tech companies are leveraging it at staggering degrees. Agencies are adding Design as an approach to their capabilities. But what is Business Design? We find most organizations don’t really understand what it is and how it can help them. What is Business Design? Business… Continue reading What is Business Design About Anyway?
Pearl’s Top Innovation Picks from GIC 2017
Pearl attended the 2017 Grocery Innovations Tradeshow in Toronto on October 23-24 to check out the new products entering the market. Below are Pearl’s top innovation themes and product picks from this year’s show. 1. Gut Health A number of products focused on improving gut health were seen around the tradeshow floor including: Kombucha teas, Kefir dips… Continue reading Pearl’s Top Innovation Picks from GIC 2017