INSIGHT GEMS FROM PEARL
Featured Insight
Innovation is challenging, no question about it. It requires vision, process, best practices, a team, and most importantly, alignment with company strategy.
Insights
4 Facts About Gen Z Consumers & the Opportunities They Present for Brands
Mintel presented some interesting insights about GEN Z. Pearl is capturing the key insights here.
Uncovering and Solving Gaps for Innovation
Pearl attended the Quirks research conference recently and here are our key takeaways. Growing your
Jobs To Be Done
“Job” is shorthand for what an individual really seeks to accomplish in a given circumstance.
Pearl’s Takeaways – New Era of Consumerism
Pearl’s Takeaways – New Era of Consumerism Euromonitor, in a recent seminar, highlighted a number
Building a Successful Brand Strategy by Understanding Product Claims
Building a Successful Brand Strategy by Understanding Product Claims Consumers attitudes and behaviours are changing
Pearl’s Top 3 Picks November Lifestyle Trends
Trendhunter highlighted a number of interesting lifestyle trends for the month of November. We’ve matched
Pearl’s Picks – Top 3 Post Pandemic Trends
Trendhunter highlighted a number of interesting Post Pandemic Trends in a recent online conference- The
Pearl’s Picks – Top 3 Consumer Trends for 2021
Euromonitor highlighted a number of interesting global consumer trends for 2021. Below we review our