Recently Euromonitor published a report on the Top Global Consumer Trends for 2018. We picked our favourites to share with you along with some implications for marketers. 1. Clean Lifers A new breed of consumers, particularly 20-29 year olds, are focused on clean living. They strive for simplicity and minimalist lifestyles. This is a generation… Continue reading Pearl’s Top 3 Picks from the 2018 Global Trends Study