Category: Trends

Pearl attended the CMA Insights Morning Event yesterday. Today we are sharing with you some of our favourite insights. 1. Performance of an ad in a secondary market is mostly dependent on brand development and cultural variables. Never assume you can transfer an ad between Canada & the US without giving it a gut check.… Continue reading CMA Insights – 5 Key Takeaways

Mintel’s Global Trend report highlighted a number of interesting global consumer trends. Below we will review our top 5 picks, provide examples of products or services that are delivering well to these trends and complimentary insights from work we’ve done at Pearl.   Total Wellbeing   Consumers continue to evolve in their definitions of health… Continue reading Pearl’s Top 5 Trend Picks 2019

We recently attended Rotman School of Management’s Lifelong Learning Conference and left with a pile of books we can’t wait to dig into. Four titles set to challenge our creativity, expand our views on innovation and help us understand the opportunity technology provides us.   Quirky: The Remarkable Story of the Traits, Foibles, and Genius… Continue reading What We’re Reading This Summer

We asked consumers about 7 emerging food trends and here’s what they said. In Canada, health & wellness continues to evolve, creating new demand for healthy products and services in food & beverages, retail, restaurants and personal care. To find opportunities in the health and wellness space, we surveyed 1,000 Canadian adults, with representation across… Continue reading 7 Emerging Food Trends

Pearl reviewed TrendWatching’s report “Trends Reshaping Retail in 2019 and Beyond” and we’ve picked our favourites along with the implications for marketers. 1. Magic Point of Sale Smartphones aren’t going anywhere, in fact consumers continue to expect more from their mobile experience. Personal assistants and smart speakers continue to advance. Consumers dependence on their mobile… Continue reading 3 Standout Retail Trends

Mintel recently published a report on the Top Flavour Trends in Foodservice for 2018. We picked our favourites to share with you. 1. Modern Mediterranean Middle Eastern cuisine is on the rise as consumers are becoming more familiar with their key flavours and ingredients such as dates, pistachio, and mint. 2. Not Too Sweet Bakery… Continue reading Pearl’s Top 6 “Must Know” Flavour Trends

Recently Euromonitor published a report on the Top Global Consumer Trends for 2018. We picked our favourites to share with you along with some implications for marketers. 1. Clean Lifers A new breed of consumers, particularly 20-29 year olds, are focused on clean living. They strive for simplicity and minimalist lifestyles. This is a generation… Continue reading Pearl’s Top 3 Picks from the 2018 Global Trends Study