Created a marketing strategy and plan.
Business Challenge
Elte introduced a new retail concept for a younger cohort Elte Mkt. A year after launch, they wanted to accelerate the rate of growth with a more targeted and effective marketing strategy and plan.
Solution
Provided a consumer segmentation that identified their priority target customer, brand positioning, media priorities and opportunities to enhance the in-store experience.
Results
Created a company strategy to accelerate growth in the Canadian market. Business Challenge Moms Brands
Created a portfolio strategy to address a growth opportunity in one of Campbell’s priority categories.
Created a category strategy, brand positioning, new product pipeline and marketing plan priorities for lunch.
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