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Clorox

clorox

Delivered an ethnic portfolio strategy.

 

Business Challenge

Clorox identified Chinese and South Asians as potential areas for growth but needed a strategy roadmap and plans.

 

Solution

Leveraging qualitative focus groups and ethnography in Toronto and Vancouver, we developed a portfolio strategy, consumer target profiles and brand positioning for the Chinese and South Asian consumer segments.

 

Results

Clorox has launched a number of initiatives against both targets including: innovation, communication and promotion.

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