Pearl reviewed the recent Mintel Trends on Wellness Pragmatists. Here is our take.
The overall picture and brands that are performing well.
Overall
Consumers and Customers are looking for solutions that provide physical and mental health benefits. They want products that work faster and integrate into their current routines.
Using AI or Data collection can help consumers use real time smart tools to gain credibility on your products or service. And most importantly deliver to their health and wellness needs.
Foodz
A Brazillian based company that offers healthy, quick, and affordable food. Each dish requires under 5 minutes to prepare and is very healthy. Vitamins and Nutrients.
Comechip by Amorepacfic
A South Korean beauty company introduced an at-home device that develops personalized skin care on the spot. Consumers select different chips with active ingredients to customize different personal care conditions.
Soma Sleep by Somalytics
The first sleep mask with eye-tracking technology for in-home use.
Lightweight sensors capture eye movements, including REM and report on sleep quality
Consumers can gain insight into sleep patterns without going to a professional.
Some Statistics
- 85% of consumers would be willing to pay more for beauty products with proven efficacy or benefits.
- 39% of professionals said their company planned to focus on wellness and beauty tactics as part of their innovation in 2023.
Want more insights, strategy and innovation? connect with us at pearl-strategy.ca or John at johnchan@pearl-strategy.ca
Source: Mintel Global Trends, 2024
