Pearl Strategy

How to Become a Sustainable Brand

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We reviewed Euromonitor’s “How to become a sustainable brand” and pulled out the key points in bite-sized infographics outlining important trends and formulas you can integrate into building your organization’s sustainability strategy.

Below are statistics provided by Euromonitor that show the importance of building a sustainable brand not only to consumers, but especially among industry professionals:

 

 

Five key trends that are shaping the sustainability landscape:

 

 

Most relevant consumer and business trends that will shape the future of sustainability:

 

Five-step formula that can help brands plan a successful sustainability strategy:

 

Source: Euromonitor International, How to Become a Sustainable Brand. Aug 2019.

 

 


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