To understand how Canadians are feeling and acting on their personal health and wellness we surveyed a national representative sample of 1,000 Canadian adults to get the full picture.
This is the 2nd of a 4 Part blog series that will introduce our Health & Wellness in Canada study. Our goal is to inspire you with insights that can help to grow your brands.
- Canadians maintain their health by preparing meals at home, maintaining hydration and making healthy food choices.
About eight-in-ten Canadians take these actions for health & wellness.
- Food, beverages and sleep-related products are the top categories for health & wellness.
Nine-in-ten seek health & wellness in food products, while three-quarters look to beverages.
- In addition to consuming more fresh foods, Canadians are managing their intake of sugar, protein, fibre and salt.
Health & wellness consists of consuming more positives nutrients and reducing of negative nutrients.
Key Takeaways
- Food and beverage products are the most popular ways Canadians maintain their health & wellness.
- Sleep-related items are the top non-food & beverage products for health & wellness.
- The strong health & wellness associations of these categories indicate the opportunity to drive scale of health & wellness brands.
Want to dive deeper into these insights to design your brand roadmap to growth? Connect with us at Pearl Strategy (johnchan@pearl-strategy.ca) to solve your business challenge.
Source: Pearl Study of Health & Wellness in Canada, Dec 2024, n=1000
