Pearl reviewed the Top 2025 Global Consumer Trends from Euromonitor International and here is our take on it.
Summary
In 2025, consumers will prioritize long-term health, value-driven spending, and eco-conscious choices. Here are more details on the trends.
1) Healthspan Plans: Consumers who are focusing on living healthier longer are prioritizing preventative solutions such as vitamins, supplements, and smart fitness devices. Consumers are looking for personalized, and data-driven health solutions.
Brands On Trend: Bayer and Samsung are exploring health issues such as sleep disruption, while Rootine offers DNA-based health solutions.
2) Wiser Wallets: Economic uncertainty has made consumers more careful with their spending choices as they seek value, quality, and convenience. Loyalty programs and exclusive offers are drivers of value beyond price discounting.
Brands On Trend: Satu Kenangan offers affordable luxury in Indonesia, while Skechers and My Gym collaborated for Skechers Kids Month in September 2024, offering value to families through engaging activities and giveaways. The campaign highlighted Skechers Hands Free Slip-ins, emphasizing convenience and ease for parents changing children’s shoes at the gym. The slip-in design, allowing wearers to step into sneakers without bending
3) Eco Logical: Consumers are demanding eco-conscious choices that align with their values. Sustainability claims must be tangible and substantiated. However, affordability remains a barrier to adopting green products.
Brands On Trend: Procter & Gamble’s Tide evo and Nestlé’s KitKat with sustainable cocoa sourcing demonstrate rising demand for sustainable products.
4) Filtered Focus: With an overwhelming number of brand choices, consumers are seeking simpler product discovery and clear brand communication. Personalization helps reduce the need to compare brands during the shopping process.
Brands On Trend: General Mills redesigned product packaging, Ten Little offers personalized children’s products, and Amazon uses AI-powered shopping assistants.
5) AI Ambivalent: While generative AI continues to grow, consumers are aware of its limitations, such as biases and inaccuracies. Trust in AI is higher for product recommendations and lower for complex queries. Transparency and human oversight are crucial for successful AI integration.
Brands On Trend: Mastercard uses AI for fraud detection, and LG redefines AI as “affectionate intelligence” in home tech.
Implications for 2025:
- Help people live longer with personalized and data-driven health solutions.
- Appeal to savvy shoppers with value and loyalty programs.
- Consider sustainability as table stakes.
- Simplify the shopping journey with clear communication and personalization.
- Bring credibility to AI use with transparency and human oversight.
Want more insights to drive your strategy and innovation? Connect with us at pearl-strategy.ca or John at johnchan@pearl-strategy.ca.
Source: Euromonitor International, November 2024
