INSIGHT GEMS FROM PEARL
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Innovation is challenging, no question about it. It requires vision, process, best practices, a team, and most importantly, alignment with company strategy.
Insights

Does Cultural Representation Matter in Food Branding? Canadians Weigh in After Viral Dragon’s Den Clip
A recent episode of Dragon’s Den featuring actor Simu Liu sparked a heated discussion about

Blog 4: Does Cultural Heritage Matter to Food & Beverage Branding in Canada?
As Canada’s food landscape continues to evolve, Pearl asked Canadian consumers how cultural influences impact

Blog 3: How Are Canadians Changing Their Shopping Habits?
As economic conditions continue to shift, Pearl asked Canadians how they are adjusting their shopping

Blog 2: How Do Canadians Plan to Spend Their Money?
Amid the current environment of mixed economic sentiment, Pearl asked Canadians how they are planning

Blog 1: Economic Confidence of Canadians: How Are They Feeling Financially?
Pearl reviewed the Top 2025 Global Consumer Trends from Euromonitor International and here is our

GLOBAL CONSUMER TRENDS 2025
Pearl reviewed the Top 2025 Global Consumer Trends from Euromonitor International and here is our

IPSOS GLOBAL 2024 TRENDS
Pearl attended a webinar where IPSOS experts shared the societal and consumer trends that shaped

Grocery Innovations Canada 2024
Pearl attended the October 2024 Grocery Innovations Canada Tradeshow in Toronto to identify the top