To understand how Canadians are feeling and acting on their personal health and wellness we surveyed a national representative sample of 1,000 Canadian adults to get the full picture.
This is the 1st of a 4 Part blog series from our Health & Wellness in Canada study. Our goal is to inspire you with insights that can help to grow your brands.
- Canadians define health and wellness as a mix of mental & physical health.
The most important goals for individuals include feeling better (52%), improving mental health (49%), maintaining mobility (48%), and staying mentally sharp (47%). This highlights a holistic approach to health, where both physical and mental well-being are equally valued.
- More than half are not fully satisfied with their personal health and wellness.
29% are unsatisfied and 28% feel neutral. This represents a large unmet need.
- Happiness and freedom are the top benefits associated with health & wellness.
About one-third of respondent’s link health and wellness to positive daily life outcomes, associating it with cheerfulness, freedom and balance.
Key Takeaways
- Health and wellness represent a large unmet need among most Canadians.
- Mental and physical health are equally valued.
- Health and wellness is a means to an end, leading to an emotional payoff.
Want to dive deeper into these insights to design your brand roadmap to growth? Connect with us at Pearl Strategy (johnchan@pearl-strategy.ca) to solve your business challenge
Source: Pearl Study of Health & Wellness in Canada, Dec 2024, n=1000
