Pearl Strategy

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2024 Consumer Trends

Pearl Strategy and Innovation Design recently attended the webinar hosted by Euromonitor where experts shared top lifestyle and digital consumer trends projected for 2024. Here is our take on it.

Summary: In 2024, people want practical health solutions, care about the environment and look for enjoyable shopping experiences. Businesses should be clear about being eco-friendly, offer affordable choices and be positive and fun. It’s also important to understand social issues and use technology, like AI, to improve customer experiences. Online trends include making online shopping better with data and AI, being real on platforms like TikTok, understanding how people find deals online, focusing on sustainability in resale and making returns hassle-free. For businesses, it means being eco-friendly, positive, affordable, understanding social issues and using technology to make customers happy.

Wellness Pragmatists

Consumer Behavior: People want health solutions that are practical.

Business Strategy: Brands should focus on creating products that are easy to use and have scientific backing for their effectiveness.

Green Washed Out

Consumer Behavior: Consumers are increasingly environmentally conscious.

Business Strategy: Brands must substantiate their sustainability claims, form eco-friendly partnerships, and make sustainable options accessible to the masses.

Delightful Distractions

Consumer Behavior: Stressful lives lead to a demand for positive and engaging retail experiences.

Business Strategy: Brands are advised to infuse joy and distractions into products and services to create memorable and enjoyable interactions.