Strategy Does Cultural Representation Matter in Food Branding? Canadians Weigh in After Viral Dragon’s Den Clip A recent episode of Dragon’s Den featuring actor Simu Liu sparked a heated discussion about Read More
Strategy Blog 4: Does Cultural Heritage Matter to Food & Beverage Branding in Canada? As Canada’s food landscape continues to evolve, Pearl asked Canadian consumers how cultural influences impact Read More
Strategy Blog 3: How Are Canadians Changing Their Shopping Habits? As economic conditions continue to shift, Pearl asked Canadians how they are adjusting their shopping Read More