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We amplify the voice of the consumer to deliver game-changing insights, coupled with innovation to inform strategic decisions for the most optimal business outcomes.
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How We Are Different
We invest the time to understand your market, customer and business. We look at every business and brand challenge with diverse and fresh perspectives
Testimonials
Club Coffee
Chief Innovation Officer
At Club Coffee, in my role as Chief Innovation Officer, Pearl supported the launch of the award winning PurPod100, the world’s first compostable coffee pod. Pearl led our product testing and brand positioning research with consumers. I would highly recommend Pearl Strategy for innovation strategy and pipeline development projects where deep consumer understanding and insights are critical.
MOM Brands
Pulse Canada
Mina Halal
Insights
The Evolution of Qualitative Data: Embracing Diversity, Method-styles, Specialization, and Speed
Pearl Strategy and Innovation Design recently attended the webinar hosted by QualCore where experts shared the importance of evolving alongside qual, keeping up-to-date with the growth, and seeing how it
Solving the Research Dilemma: AI and Advanced Methods Revolutionize Discovery and Efficiency
Pearl Strategy and Innovation Design recently attended the webinar hosted by Quantilope where experts shared the importance of AI and recommendations on how to implement it into consumer research. Here
The 4 Biggest Areas of AI: The Innovation of the Innovation Industry
Pearl Strategy and Innovation Design recently attended the webinar hosted by Knit where experts uncover the four biggest areas that AI will reshape within the innovation industry. Here is our